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The Goal: Intelligent Scale

For this fast-growing home services brand, the objective was clear: scale performance marketing to reach more customers, more efficiently. But growth alone wasn’t enough, it had to be sustainable, measurable, and rooted in both creative and performance excellence.

The Strategy: A Holistic, Multi-Year Approach to Performance Marketing

This long-term partnership was rooted in strategic expansion, constant testing, and full-funnel optimization. Here's how the journey unfolded:

Milestone Highlights

  • 2020: Kicked off with social media and CRO campaigns to improve top-of-funnel traffic and on-site performance.
  • 2021: Added search marketing to capture high-intent leads.
  • 2022: Surpassed $1M monthly spend across social and search; launched on TikTok and Nextdoor.
  • 2023: Entered CTV and YouTube; scaled up search efforts.
  • 2024: Expanded into SEO services and integrated Snowflake + CRM data for better targeting and attribution.

Tactical Approach

  • Omni-Channel Execution:
    Ran coordinated campaigns across Meta, TikTok, Google, and Nextdoor, testing 50+ creative assets per month and managing 650+ landing pages via OneSource™ tech.
  • Optimized Creative Strategy:
    Leveraged performance data and rapid iteration to test and deploy winning ad creative at scale, all powered by proprietary tools.
  • Search & SEO:
    Constantly refined ad copy and tested new search formats, while also deploying a hub-and-spoke SEO strategy for both national and localized visibility.
  • CRO Innovation:
    Rolled out landing page variants and a self-scheduling feature to streamline lead-to-appointment conversions.
  • Audio Integration:
    Launched radio campaigns with text-based CTAs to drive offline listeners online, expanding reach and activating new lead sources.

The Results: 5x Revenue Growth, and More

This integrated approach scaled both spend and outcomes.

  • 5x revenue growth since 2020
  • 264% increase in lead volume (2022 vs 2023)
  • 225% more appointments booked (2022 vs 2023)
  • Cost-per-lead rose just 2%, even with a 272% increase in ad spend

The Impact: Sustainable Growth, Market Leadership

  • Increased Visibility: Improved rankings, traffic, and conversions across paid and organic channels.
  • Streamlined Management: A flexible, scalable web infrastructure supports long-term growth and rapid updates.
  • Market Leadership: Massive revenue growth and affiliate expansion have positioned the brand as a regional leader in its category.
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