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illustrative graph showing how lead volume drops and CPL increases over time after cutting upper funnel video advertising
TelevisionCTV/OTTPerformance Video Network

Why a Q4 Video Cut Shows Up as a Spring Lead Drop

Phil Sitilides, Managing Director, Growth & Performance10/21/20265 min read

Amazon Unboxed
Performance Video NetworkCTV/OTT

CTV as a Performance Channel: What Changed This Fall

Chris Manning, VP of CTV & Video Investment10/15/20263 min read

a screenshot of SERP for the search when is the first day of fall
SEO

How to Show Up Where Your Audience Is with Schema Markup and Google SERP Features

Mark Aspillera, Senior SEO Strategist9/3/20265 min read

Do We Need to Get Over the "Above the Fold" Obsession? What a 41% Drop in Bounce Rate Taught Us About Information Hierarchy
CRO

How Reordering Landing Pages Lifted Conversions 25%

Ali DeMocker, VP of CRO6/11/20265 min read

Key Takeaways: Meta Performance Marketing Summit 2026
Paid Social

What Marketers Need to Know from the 2026 Meta Performance Marketing Summit

Angelica Lawrence, Sr. Account Manager5/27/20268 min read

Why Fragmented CTV and Social Data is Costing Brands Incremental Revenue
Paid SocialCTV/OTT

How CTV + Search/Social Boosted Revenue 82%

Jason Whiting, Chief Growth Officer5/18/20265 min read

Scaling Paid Social: How We Cut CPL by 49% & Doubled Qualified Leads
Paid Social

Scaling Paid Social: How We Cut CPL by 49% & Doubled Qualified Leads

BMG3605/7/20266 min read

Analysis of Down-Funnel Efficiency: Comparing Video vs. Static Image Performance in High-Ticket Home Services Lead Gen
Paid SocialCreative

Video vs. Static Ads: Why Video Wins Below the Funnel

Eric Duchek, Senior Client Strategy Director4/22/20266 min read

Shopify Rollouts: What Native A/B Testing Means for CRO
CRO

Shopify Rollouts: a Catalyst for Testing Culture

Ali DeMocker, VP of CRO4/2/20265 min read

a background of sneakers on a popular products page of google search with the text "how to rank in google popular products - “Popular Products” has grown 36% year-over-year, and now dominates top-of-page real estate in Google"
SEO

Google Popular Products and AI in Ecommerce SEO: What You Need to Know

Mark Aspillera, Senior SEO Strategist3/19/202612 min read

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