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a background of sneakers on a popular products page of google search with the text "how to rank in google popular products - “Popular Products” has grown 36% year-over-year, and now dominates top-of-page real estate in Google"
SEO

Google Popular Products and AI in Ecommerce SEO: What You Need to Know

Mark Aspillera, Senior SEO Strategist3/19/202612 min read

Intelligent creative automation for performance teams. Captivatr360 turns one approved asset into thousands of ads across hooks, formats, offers, and markets.
Creative

Introducing Captivatr360™: Intelligent Creative Automation at Scale

BMG3602/10/20263 min read

Photos of the stage and a panel with martha stewart at meta's beauty summit with the headline "inside meta's 2025 beauty summit"
Paid Social

The Future of DTC Marketing for Beauty Brands: Lessons from Meta’s 2025 Beauty Summit

Nikki Henning, Senior Director of Performance Marketing at BMG36010/24/20255 min read

A connected video marketing system showing YouTube, Linear TV, and CTV working together in the Full Video Wheel.
TelevisionCTV/OTTYouTube

“TV Is Dead.” Not Really…But Something’s Definitely Changing.

Rochelle Starr, VP of Media and Planning10/23/20256 min read

image of agentic ai ordering skincare refills with the words the future of checkout is agentic
SEO

Preparing Your Ecommerce Store for Agentic AI Checkout

Erik Bergstrom, Senior SEO Strategist10/9/20258 min read

Proven Medicare Advantage Lead Generation Strategies to Boost Conversion Rates
Television

Proven Medicare Advantage Lead Generation Strategies to Boost Conversion Rates

Tanner Mills10/8/20256 min read

a screenshot of AI chatbots as the search engine
SEO

Preparing Your Website for the Age of AI Search

Mark Aspillera, Senior SEO Strategist10/7/202510 min read

AIO vs GEO vs SEO
SEO

What Is GEO? A Guide to Generative Engine Optimization in the Age of AI Search

Brian Lich, Director of SEO9/30/202510 min read

woman looking at her computer
Television

Top 7 Mistakes Medicare Advantage Marketers Make (and How to Fix Them)

Tanner Mills9/24/20255 min read

an image of a hand holding a phone with facebook on it
Paid Social

Reels Are Winning, Now Optimize Like It.

Ian Mackie, VP of Paid Social and Media Optimization9/11/20258 min read

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