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Our Insights

Insights, trends, and findings from our experts across performance marketing and advertising channels helping businesses grow through lead generation, conversion, and optimization

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Paid Search iconPaid SearchDirect Mail iconDirect MailCTV/OTT iconCTV/OTTSEO iconSEOOut of Home iconOut of HomeSponsored Content iconSponsored ContentProgrammatic iconProgrammaticRadio iconRadioCRO iconCROTelevision iconTelevisionPaid Social iconPaid SocialNews & Updates iconNews & UpdatesPress Releases iconPress ReleasesCreative iconCreativeDigital Audio & Podcasts iconDigital Audio & Podcasts
A person tuning a radio
Radio iconRadio

What’s the Key to Radio Advertising in the Era of Streaming Audio?

Victoria Picerno, Senior Manager, Audio and Strategy8 min read11/28/2023

A person holding up a small bottle in front of per phone which is on a tripod
Paid Social iconPaid SocialCRO iconCRO

Performance Marketing Agency Expert Series: What's Next in Digital Marketing

Nikki Henning, Senior Director of Performance Marketing at BMG3609 min read11/14/2023

A person opening mail
Direct Mail iconDirect Mail

What to Look Out for When Building a Successful Direct Mail Marketing Campaign

Becky McMahon, Associate Director of Print and Direct Mail7 min read10/27/2023

a computer screen with audio bars in a podcast recording studio
Digital Audio & Podcasts iconDigital Audio & Podcasts

Why (and How) to Advertise on Podcasts

Cody Doubleday; Manager, Media Strategy8 min read10/17/2023

A graph showing datapoints for four trendlines: My Company, Low performers, median, and high performers. "My Company" is listed significantly higher than the other three datapoint trendlines.
News & Updates iconNews & Updates

BMG360 Recognized as a Top Digital Marketing Agency in Beauty and Healthcare Sectors for Q3 2023 by Varos

BMG3604 min read10/5/2023

A person looking at their phone and laptop screen
Paid Social iconPaid Social

Zig When Everyone Else is Zagging: Standing Out in Paid Social Advertising

Brad Klein, Senior Director, Paid Social8 min read9/19/2023

screenshot of nesting: An Easy Tool for Variations and Revisions within Ad Sets
Creative iconCreativePaid Social iconPaid Social

How to Boost Sales on Social Media Using Nested Sequences

David Troth Wright, Senior Video Editor10 min read9/5/2023

a photo of a camera filming a performance tv advertising spot
Television iconTelevision

Performance TV Advertising: Better Results through Targeting, Testing, and Tracking

Rochelle Starr, VP of Media and Planning8 min read8/21/2023

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Direct Mail iconDirect Mail

How to Measure Success in a Direct Mail Campaign

Stephen Hassel, Account Executive, Print and Direct Mail min read8/3/2023

a person watching tv on a tablet
CTV/OTT iconCTV/OTTTelevision iconTelevision

Strategies for Driving Direct Response with OTT Advertising

Jacqueline Pihonak, Senior Media Buyer and OTT/CTV Strategist9 min read7/31/2023

A person shopping online on a laptop
CRO iconCRO

A Mid-year Update: Top-Performing Landing Page Templates

Ali DeMocker, Senior Director of CRO5 min read7/24/2023

Person working at a laptop
SEO iconSEO

SEO Tactics to Increase Website Traffic and Long-Term Growth

Mark Aspillera, Senior SEO Strategist4 min read6/29/2023

a TV with purple and pink ombre on screen
Television iconTelevisionRadio iconRadio

Advertisers are Adding Linear TV to Audio Campaigns…Here’s Why

Rochelle Starr, VP of Media and Planning9 min read6/15/2023

Woman talking to camera with clothing rack behind her
Paid Social iconPaid Social

Creative that Actually Converts: How to Build an Effective User Generated Content Strategy

Nikki Henning, Senior Director of Performance Marketing at BMG3604 min read6/8/2023

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Radio iconRadio

Understanding Tracking and Attribution with Radio Advertising

Scott Kellerman, SVP 5 min read5/30/2023

Person looking at phone while sitting next to others watching TV
Television iconTelevisionCTV/OTT iconCTV/OTT

The Power of Streaming and Linear TV for Mobile App Marketing

Dale Neves, Director of Programmatic Media7 min read5/23/2023

SEO Best Practices for Copywriting
SEO iconSEO

SEO Best Practices for Copywriting

Mark Aspillera, Senior SEO Strategist4 min read5/5/2023

Man sitting in front of TV menu screen
CTV/OTT iconCTV/OTTTelevision iconTelevision

Why Advertisers Should be Booking CTV and Linear TV Together

Jacqueline Pihonak, Senior Media Buyer and OTT/CTV Strategist5 min read4/19/2023

A person sitting in front of a window looking at an iPad
SEO iconSEO

The Four Basic Pillars of Search Engine Optimization

Mark Aspillera, Senior SEO Strategist8 min read4/12/2023

A person watching TV on a tablet and television set
CTV/OTT iconCTV/OTT

What is the ideal ad frequency rate for successful OTT advertising campaigns?

Jacqueline Pihonak, Senior Media Buyer and OTT/CTV Strategist5 min read4/3/2023

image of a radio
Radio iconRadioDigital Audio & Podcasts iconDigital Audio & Podcasts

Video Didn't kill the Radio Star, According to Statista and MRI-Simmons. Here's What to Know About Radio Advertising in 2023

Thomas Starr, Vice President of Media and Strategy3 min read3/21/2023

someone working at a computer with a tablet and phone nearby
CRO iconCRO

6 Landing Page Templates to Improve Conversion Rates

Ali DeMocker, Senior Director of CRO10 min read2/23/2023

Mobile phone with apps on screen
Paid Social iconPaid SocialCRO iconCROPaid Search iconPaid Search

How Nextdoor Compares to FB, Google, and Others As An Acquisition Channel

Adam Lovallo, founder of Thesis (now a BMG360 company), a conversion rate optimization and growth agency7 min read2/1/2023

person recording themself putting her makeup on using a phone and tripod
Paid Social iconPaid SocialCRO iconCRO

Advertising in a World of Short Attention Spans: 6 Ways to Improve Your Hook Rate

BMG3606 min read1/26/2023

person shopping online at a laptop with credit card out
Paid Social iconPaid SocialCRO iconCROPaid Search iconPaid Search

Benchmarking Mobile vs Desktop Conversion Rates for 15 eCommerce and Lead Gen Brands

Adam Lovallo, founder of Thesis (now a BMG360 company), a conversion rate optimization and growth agency4 min read12/21/2022

Camera on table
Paid Social iconPaid Social

A Comparison of One D2C Brand's Paid Facebook Performance Over 3 Years Using Facebook and Google Analytics Attribution

Adam Lovallo, founder of Thesis (now a BMG360 company), a conversion rate optimization and growth agency5 min read12/8/2022

woman working at her laptop
Paid Search iconPaid SearchPaid Social iconPaid Social

What is Signal Optimization and Can it Improve Paid Acquisition Efforts?

Adam Lovallo, founder of Thesis (now a BMG360 company), a conversion rate optimization and growth agency8 min read12/2/2022

person looking at facebook login screen on her phone
Paid Social iconPaid Social

Analyzing Spend Allocation for Top-Performing Facebook Ads

Adam Lovallo, founder of Thesis (now a BMG360 company), a conversion rate optimization and growth agency3 min read11/22/2022

table comparing standard and ASC campaigns
Paid Social iconPaid Social

Are Advantage+ Shopping Campaigns Worth It?

Eric Traub, Growth Manager8 min read11/16/2023

Chart showing pmax value allocation per account across 61 accounts for shopping, display, video, and search ad types
Paid Search iconPaid Search

pMax Campaign Spend by Type: A Comparative Analysis of 61 Ad Accounts

BMG3605 min read11/8/2023

two people shopping on a laptop for women's clothes
Paid Social iconPaid SocialCreative iconCreative

Performance Creative Strategies for Black Friday/Cyber Monday Social Campaigns

Nikki Henning, Senior Director of Performance Marketing at BMG3606 min read10/24/2023

Image showing the title of the article and a graph showing conversion rates becoming more consistent over time
Paid Social iconPaid Social

Understanding Meta’s Algorithms for Better Advertising on Facebook and Instagram

Brad Klein, Senior Director, Paid Social8 min read10/6/2023

A photo with several letters and pieces of mail with the copy How to Drive Direct Response in Offline Advertising below it
Direct Mail iconDirect MailOut of Home iconOut of Home

How to Drive Direct Response in Offline Advertising

Anthony Videira, Senior Designer of Offline Media5 min read9/28/2023

a woman creating user generate content marketing ad showing makeup
Paid Social iconPaid SocialCreative iconCreative

Authenticity in Advertising with User Generated Content Marketing

Myah Jackson, Associate Producer at BMG3609 min read9/18/2023

BMG360 creative studio
Creative iconCreative

Inside the BMG360 Creative Studio

Alec Green, Director of Creative Development8 min read8/31/2023

graphic designer working on computer
Creative iconCreative

The Intersection of Creativity and Strategy: Achieving Client Goals through Ad Creative

Anthony Videira, Senior Designer of Offline Media10 min read8/9/2023

Person using a tablet
CRO iconCRO

Conversion Rate Optimization Experts: A Q&A with the BMG360 Team

Ali DeMocker, Senior Director of CRO5 min read8/2/2023

a podcast setup
Digital Audio & Podcasts iconDigital Audio & Podcasts

Why is Podcast Advertising So Effective?

Cody Doubleday; Manager, Media Strategy7 min read7/27/2023

Threads app art
Paid Social iconPaid SocialSEO iconSEO

How to Use Meta’s Threads for Organic Business Growth

Claire McCue, Director of Marketing4 min read7/7/2023

Person recording a radio or podcast
Radio iconRadioDigital Audio & Podcasts iconDigital Audio & Podcasts

Controlling Creative Fatigue for Radio Ads that Work

Thomas Starr, Vice President of Media and Strategy7 min read6/27/2023

Person looking down at phone which has a QR code on it
CTV/OTT iconCTV/OTTProgrammatic iconProgrammatic

Connected TV Advertising Strategies: Using QR Codes for Stronger Results

Dale Neves, Director of Programmatic Media6 min read6/12/2023

Distribution of Facebook Spend By Placement Over Time
Paid Social iconPaid Social

Reels vs. Feed Inventory on Facebook and Instagram: A Comparison of Ad Spend

Adam Lovallo, founder of Thesis (now a BMG360 company), a conversion rate optimization and growth agency9 min read6/1/2023

Person typing on laptop with a web search bar across middle of screen
SEO iconSEO

AI and SEO: The Impact of ChatGPT and Bing Chat

Mark Aspillera, Senior SEO Strategist8 min read5/25/2023

Person looking at mobile phone
Radio iconRadioTelevision iconTelevision

How to Optimize Radio and Digital Audio to Increase App Downloads

Tim Weil, Chief Creative and Strategy Officer7 min read5/18/2023

Phone with mobile apps
CRO iconCROPaid Social iconPaid Social

Estimating Mobile App Ad Spend: A Comparative Analysis

Adam Lovallo, founder of Thesis (now a BMG360 company), a conversion rate optimization and growth agency9 min read4/26/2023

Achieving business growth with TikTok
Paid Social iconPaid Social

5 Tips to Achieve Business Growth Using TikTok

Amaris Chen, Senior Growth Manager4 min read4/14/2023

A collection of BMG360's new logomark, color palette, font, collateral, and icons
News & Updates iconNews & Updates

Vibrant, Versatile, Modular: BMG360’s Visual Identity Explained

Calvin Lamothe, Associate Director of Design8 min read4/5/2023

BMG360 spark logo
Press Releases iconPress Releases

Direct Response Leader Barrington Media Group Rebrands to BMG360 Following Double-Digit Growth and Multiple Acquisitions

BMG3602 min read3/22/2023

Camera on table
Paid Social iconPaid SocialCRO iconCRODigital Audio & Podcasts iconDigital Audio & PodcastsCTV/OTT iconCTV/OTTTelevision iconTelevision

4 Tactics to Maximize your D2C Holiday Advertising Results

Ali DeMocker, Senior Director of CRO5 min read2/27/2023

a person pointing the remote at the TV
CTV/OTT iconCTV/OTT

The Impact of First-Party Data to Improve Connected TV Advertising Results

Dale Neves, Director of Programmatic Media6 min read2/9/2023

mailboxes with mail sticking out
Direct Mail iconDirect Mail

The Rise of Direct Mail Campaigns in 2023

Becky McMahon, Associate Director of Print and Direct Mail4 min read1/26/2023

two people looking at a tablet in an office

Diversify and Conquer: The Horizontal Scaling Strategy for Marketers

Lazer Mangel4 min read1/23/2023

person working at a laptop
Paid Social iconPaid SocialCRO iconCROPaid Search iconPaid Search

The Power of Asking "Why"​ in Performance Marketing

Lazer Mangel2 min read12/15/2022

Person holding a remote in front of a tv
CTV/OTT iconCTV/OTT

How to Measure Incremental Lift to Improve Connected TV Ad Performance

Dale Neves, Director of Programmatic Media3 min read12/6/2022

a person taking notes with coffee nearby
Radio iconRadioTelevision iconTelevisionCTV/OTT iconCTV/OTT

Are You Taking Advantage of Q5 Before Going All-In on Q1 Advertising?

Thomas Starr, Vice President of Media and Strategy3 min read11/24/2022

Two people laughing and smiling
Paid Social iconPaid SocialCRO iconCRO

A New Look at Incrementality on Facebook and Instagram: Benchmarking View-Through Conversions as a Percentage of Total Conversions

Adam Lovallo, founder of Thesis (now a BMG360 company), a conversion rate optimization and growth agency6 min read11/9/2022