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Insights, trends, and findings from our experts across performance marketing and advertising channels and tactics.

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Landing Page Optimization Techniques: On-Page Variables to Test and Optimize

Landing Page Optimization Techniques: On-Page Variables to Test and Optimize

6 min read

website metrics on a tablet

Mixed Media Modeling vs. Multi-Touch Attribution: Which is Right for You?

8 min read

A table analyzing four different Facebook creative enhancements and their results

Testing Facebook's Standard Creative Enhancements for Better Ad Performance

5 min read

A person recording a video of self on phone

The Art of Lo-fi Content and Why It Should Be A Part of Your Creative Strategy

4 min read

Person pointing remote at TV

Improve Your Linear TV Campaigns with These Cross-Channel Marketing Strategies

7 min read

chart showing the percentage of people who sit and watch through to the minute mark on the top performing ad for the client involved in mortgages

Are Short or Long Video Ads Better for Social Media Conversion Rates?

7 min read

person getting their mail

How to Increase Sales and Drive Growth with Direct Mail Marketing

6 min read

person shopping on their phone

How to Maximize Advantage+ Campaigns for E-Commerce Success on Facebook

7 min read

person recording herself on phone

2023’s Top Viewed Performance Marketing Articles

5 min read

A person tuning a radio

What’s the Key to Radio Advertising in the Era of Streaming Audio?

8 min read

A person holding up a small bottle in front of per phone which is on a tripod

Performance Marketing Agency Expert Series: What's Next in Digital Marketing

9 min read

A person opening mail

What to Look Out for When Building a Successful Direct Mail Marketing Campaign

7 min read

a computer screen with audio bars in a podcast recording studio

Why (and How) to Advertise on Podcasts

8 min read

A graph showing datapoints for four trendlines: My Company, Low performers, median, and high performers. "My Company" is listed significantly higher than the other three datapoint trendlines.

BMG360 Recognized as a Top Digital Marketing Agency in Beauty and Healthcare Sectors for Q3 2023 by Varos

4 min read

A person looking at their phone and laptop screen

Zig When Everyone Else is Zagging: Standing Out in Paid Social Advertising

8 min read

screenshot of nesting: An Easy Tool for Variations and Revisions within Ad Sets

How to Boost Sales on Social Media Using Nested Sequences

10 min read

a photo of a camera filming a performance tv advertising spot

Performance TV Advertising: Better Results through Targeting, Testing, and Tracking

8 min read

person checking their mailbox

How to Measure Success in a Direct Mail Campaign

min read

a person watching tv on a tablet

Strategies for Driving Direct Response with OTT Advertising

9 min read

A person shopping online on a laptop

A Mid-year Update: Top-Performing Landing Page Templates

5 min read

Person working at a laptop

SEO Tactics to Increase Website Traffic and Long-Term Growth

4 min read

a TV with purple and pink ombre on screen

Advertisers are Adding Linear TV to Audio Campaigns…Here’s Why

9 min read

Woman talking to camera with clothing rack behind her

Creative that Actually Converts: How to Build an Effective User Generated Content Strategy

4 min read

Photo showing a hand changing the car radio

Understanding Tracking and Attribution with Radio Advertising

5 min read

Person looking at phone while sitting next to others watching TV

The Power of Streaming and Linear TV for Mobile App Marketing

7 min read

SEO Best Practices for Copywriting

SEO Best Practices for Copywriting

4 min read

Man sitting in front of TV menu screen

Why Advertisers Should be Booking CTV and Linear TV Together

5 min read

A person sitting in front of a window looking at an iPad

The Four Basic Pillars of Search Engine Optimization

8 min read

A person watching TV on a tablet and television set

What is the ideal ad frequency rate for successful OTT advertising campaigns?

5 min read

image of a radio

Video Didn't kill the Radio Star, According to Statista and MRI-Simmons. Here's What to Know About Radio Advertising in 2023

3 min read

someone working at a computer with a tablet and phone nearby

6 Landing Page Templates to Improve Conversion Rates

10 min read

Mobile phone with apps on screen

How Nextdoor Compares to FB, Google, and Others As An Acquisition Channel

7 min read

person recording themself putting her makeup on using a phone and tripod

Advertising in a World of Short Attention Spans: 6 Ways to Improve Your Hook Rate

6 min read

person shopping online at a laptop with credit card out

Benchmarking Mobile vs Desktop Conversion Rates for 15 eCommerce and Lead Gen Brands

4 min read

Camera on table

A Comparison of One D2C Brand's Paid Facebook Performance Over 3 Years Using Facebook and Google Analytics Attribution

5 min read

woman working at her laptop

What is Signal Optimization and Can it Improve Paid Acquisition Efforts?

8 min read

person looking at facebook login screen on her phone

Analyzing Spend Allocation for Top-Performing Facebook Ads

3 min read

Google Premier Partner Award Badge 2022

Google Recognizes Five Mill, a BMG360 Company, as Premier Partner of the Year in the App Growth Category

5 min read

Google Premier Partnership 2024 Badge

BMG360 Maintains Google Premier Partnership Status in 2024

3 min read

Two people filming in a studio, a camera with a viewing screen is in the foreground with the people in the background in front of a white backdrop

Innovate or Stagnate: Why You Should Embrace Creative Testing to Combat TV Ad Fatigue

7 min read

influencer filming herself on her phone

Why More Brands Are Working With Influencers In 2024 and How to Get Your Foot In The Door

6 min read

a group of people watching TV holding wine glasses in a bright room

10 Reasons to Add CTV to your Performance Marketing Strategy

7 min read

Person working on a laptop

A Beginner's Guide to a Strong Top-of-Funnel SEO Strategy

5 min read

Google open on a laptop

Ongoing SEO: Why it’s Critical for Business Growth

5 min read

Person filming herself on her phone

Behind the Scenes: Strategies for Creating Authentic TikTok Ads

5 min read

BMG360 employees standing in front of BMG360 sign

Giving Back to the Community: BMG360 Donates $27k Worth of Computers to Shelton, CT Public Schools This Holiday Season

2 min read

person listening to music on their phone

Segmentation Criteria for Better Audio Advertising

8 min read

table comparing standard and ASC campaigns

Are Advantage+ Shopping Campaigns Worth It?

8 min read

Chart showing pmax value allocation per account across 61 accounts for shopping, display, video, and search ad types

pMax Campaign Spend by Type: A Comparative Analysis of 61 Ad Accounts

5 min read

two people shopping on a laptop for women's clothes

Performance Creative Strategies for Black Friday/Cyber Monday Social Campaigns

6 min read

Image showing the title of the article and a graph showing conversion rates becoming more consistent over time

Understanding Meta’s Algorithms for Better Advertising on Facebook and Instagram

8 min read

A photo with several letters and pieces of mail with the copy How to Drive Direct Response in Offline Advertising below it

How to Drive Direct Response in Offline Advertising

5 min read

a woman creating user generate content marketing ad showing makeup

Authenticity in Advertising with User Generated Content Marketing

9 min read

BMG360 creative studio

Inside the BMG360 Creative Studio

8 min read

graphic designer working on computer

The Intersection of Creativity and Strategy: Achieving Client Goals through Ad Creative

10 min read

Person using a tablet

Conversion Rate Optimization Experts: A Q&A with the BMG360 Team

5 min read

a podcast setup

Why is Podcast Advertising So Effective?

7 min read

Threads app art

How to Use Meta’s Threads for Organic Business Growth

4 min read

Person recording a radio or podcast

Controlling Creative Fatigue for Radio Ads that Work

7 min read

Person looking down at phone which has a QR code on it

Connected TV Advertising Strategies: Using QR Codes for Stronger Results

6 min read

Distribution of Facebook Spend By Placement Over Time

Reels vs. Feed Inventory on Facebook and Instagram: A Comparison of Ad Spend

9 min read

Person typing on laptop with a web search bar across middle of screen

AI and SEO: The Impact of ChatGPT and Bing Chat

8 min read

Person looking at mobile phone

How to Optimize Radio and Digital Audio to Increase App Downloads

7 min read

Phone with mobile apps

Estimating Mobile App Ad Spend: A Comparative Analysis

9 min read

Achieving business growth with TikTok

5 Tips to Achieve Business Growth Using TikTok

4 min read

A collection of BMG360's new logomark, color palette, font, collateral, and icons

Vibrant, Versatile, Modular: BMG360’s Visual Identity Explained

8 min read

BMG360 spark logo

Direct Response Leader Barrington Media Group Rebrands to BMG360 Following Double-Digit Growth and Multiple Acquisitions

2 min read

Camera on table

4 Tactics to Maximize your D2C Holiday Advertising Results

5 min read

a person pointing the remote at the TV

The Impact of First-Party Data to Improve Connected TV Advertising Results

6 min read

mailboxes with mail sticking out

The Rise of Direct Mail Campaigns in 2023

4 min read

two people looking at a tablet in an office

Diversify and Conquer: The Horizontal Scaling Strategy for Marketers

4 min read

person working at a laptop

The Power of Asking "Why"​ in Performance Marketing

2 min read

Person holding a remote in front of a tv

How to Measure Incremental Lift to Improve Connected TV Ad Performance

3 min read

a person taking notes with coffee nearby

Are You Taking Advantage of Q5 Before Going All-In on Q1 Advertising?

3 min read

Two people laughing and smiling

A New Look at Incrementality on Facebook and Instagram: Benchmarking View-Through Conversions as a Percentage of Total Conversions

6 min read