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mock radio equalizer showing how each genre performed
Radio icon Radio

Smarter Radio Ad Buys: What Formats to Invest In for Maximum ROI (Breaking Down a $2M Ad Campaign – Part 4)

Bob Decker, Senior Manager, Client Services5 min read3/25/2025

google premier partner badge
Paid Search icon Paid SearchNews & Updates icon, News & Updates

BMG360 Earns 2025 Google Premier Partner Status for 12th Year Straight

Claire McCue, Director of Marketing4 min read3/18/2025

several creative variations in a collage on the screen
Creative icon CreativeCRO icon, CROPaid Social icon, Paid Social

Why Your Ads Are Under Performing, and How to Fix It (Hint: It Involved Creative Testing)

Joe Van Huysen, VP and Managing Director, Digital5 min read3/13/2025

A look at search performance before and after adding a CTV campaign
CTV/OTT icon CTV/OTTPaid Search icon, Paid Search

CTV Incrementality Test: How CTV Ads Amplified Search Performance

Jacqueline Pihonak, Manager, CTV and Programmatic Strategy7 min read3/7/2025

half a dashboard visible, other half blurry
Paid Social icon Paid SocialPaid Search icon, Paid Search

Seeing Half the Picture? Why We Never Optimize Solely for In-Platform KPIs

Joe Van Huysen, VP and Managing Director, Digital7 min read2/19/2025

Local vs National Radio for Performance
Radio icon Radio

Local vs. National Radio: Which Drives Better Customer Acquisition? (Breaking Down a $2M Ad Campaign–Part 3)

BMG3605 min read2/13/2025

a screenshot of a landing page test - one with two CTAs and one with one
CRO icon CRO

Do More Choices Mean More Conversions? A CTA Button Test

Nicole DeCesare, CRO Team Lead7 min read2/11/2025

where your radio ad dollars go the farthest
Radio icon Radio

Radio's Not Dead: Where $1.3M in Ad Spend Actually Drives Conversions (Breaking Down a $2M Ad Campaign–Part 2: Radio Daypart Analysis)

BMG3604 min read2/3/2025

chart showing CPMs during tiktok ban
Paid Social icon Paid Social

The Ripple Effects of the TikTok Ban: What We Saw in Ad Performance This Week

BMG3606 min read1/24/2025

Comparing Audio, TV, and OTT: How a $2 Million Investment Played Out
Radio icon RadioTelevision icon, TelevisionCTV/OTT icon, CTV/OTT

Comparing Audio, TV, and OTT: How a $2 Million Investment Played Out

Bob Decker, Senior Manager, Client Services8 min read1/23/2025