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Insights, trends, and findings from our experts across performance marketing and advertising channels helping businesses grow through lead generation, conversion, and optimization

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A person tuning a radio

What’s the Key to Radio Advertising in the Era of Streaming Audio?

8 min read

A person holding up a small bottle in front of per phone which is on a tripod

Performance Marketing Agency Expert Series: What's Next in Digital Marketing

9 min read

A person opening mail

What to Look Out for When Building a Successful Direct Mail Marketing Campaign

7 min read

a computer screen with audio bars in a podcast recording studio

Why (and How) to Advertise on Podcasts

8 min read

A graph showing datapoints for four trendlines: My Company, Low performers, median, and high performers. "My Company" is listed significantly higher than the other three datapoint trendlines.

BMG360 Recognized as a Top Digital Marketing Agency in Beauty and Healthcare Sectors for Q3 2023 by Varos

4 min read

A person looking at their phone and laptop screen

Zig When Everyone Else is Zagging: Standing Out in Paid Social Advertising

8 min read

screenshot of nesting: An Easy Tool for Variations and Revisions within Ad Sets

How to Boost Sales on Social Media Using Nested Sequences

10 min read

a photo of a camera filming a performance tv advertising spot

Performance TV Advertising: Better Results through Targeting, Testing, and Tracking

8 min read

person checking their mailbox

How to Measure Success in a Direct Mail Campaign

min read

a person watching tv on a tablet

Strategies for Driving Direct Response with OTT Advertising

9 min read

A person shopping online on a laptop

A Mid-year Update: Top-Performing Landing Page Templates

5 min read

Person working at a laptop

SEO Tactics to Increase Website Traffic and Long-Term Growth

4 min read

a TV with purple and pink ombre on screen

Advertisers are Adding Linear TV to Audio Campaigns…Here’s Why

9 min read

Woman talking to camera with clothing rack behind her

Creative that Actually Converts: How to Build an Effective User Generated Content Strategy

4 min read

Photo showing a hand changing the car radio

Understanding Tracking and Attribution with Radio Advertising

5 min read

Person looking at phone while sitting next to others watching TV

The Power of Streaming and Linear TV for Mobile App Marketing

7 min read

SEO Best Practices for Copywriting

SEO Best Practices for Copywriting

4 min read

Man sitting in front of TV menu screen

Why Advertisers Should be Booking CTV and Linear TV Together

5 min read

A person sitting in front of a window looking at an iPad

The Four Basic Pillars of Search Engine Optimization

8 min read

A person watching TV on a tablet and television set

What is the ideal ad frequency rate for successful OTT advertising campaigns?

5 min read

image of a radio

Video Didn't kill the Radio Star, According to Statista and MRI-Simmons. Here's What to Know About Radio Advertising in 2023

3 min read

someone working at a computer with a tablet and phone nearby

6 Landing Page Templates to Improve Conversion Rates

10 min read

Mobile phone with apps on screen

How Nextdoor Compares to FB, Google, and Others As An Acquisition Channel

7 min read

person recording themself putting her makeup on using a phone and tripod

Advertising in a World of Short Attention Spans: 6 Ways to Improve Your Hook Rate

6 min read

person shopping online at a laptop with credit card out

Benchmarking Mobile vs Desktop Conversion Rates for 15 eCommerce and Lead Gen Brands

4 min read

Camera on table

A Comparison of One D2C Brand's Paid Facebook Performance Over 3 Years Using Facebook and Google Analytics Attribution

5 min read

woman working at her laptop

What is Signal Optimization and Can it Improve Paid Acquisition Efforts?

8 min read

person looking at facebook login screen on her phone

Analyzing Spend Allocation for Top-Performing Facebook Ads

3 min read

table comparing standard and ASC campaigns

Are Advantage+ Shopping Campaigns Worth It?

8 min read

Chart showing pmax value allocation per account across 61 accounts for shopping, display, video, and search ad types

pMax Campaign Spend by Type: A Comparative Analysis of 61 Ad Accounts

5 min read

two people shopping on a laptop for women's clothes

Performance Creative Strategies for Black Friday/Cyber Monday Social Campaigns

6 min read

Image showing the title of the article and a graph showing conversion rates becoming more consistent over time

Understanding Meta’s Algorithms for Better Advertising on Facebook and Instagram

8 min read

A photo with several letters and pieces of mail with the copy How to Drive Direct Response in Offline Advertising below it

How to Drive Direct Response in Offline Advertising

5 min read

a woman creating user generate content marketing ad showing makeup

Authenticity in Advertising with User Generated Content Marketing

9 min read

BMG360 creative studio

Inside the BMG360 Creative Studio

8 min read

graphic designer working on computer

The Intersection of Creativity and Strategy: Achieving Client Goals through Ad Creative

10 min read

Person using a tablet

Conversion Rate Optimization Experts: A Q&A with the BMG360 Team

5 min read

a podcast setup

Why is Podcast Advertising So Effective?

7 min read

Threads app art

How to Use Meta’s Threads for Organic Business Growth

4 min read

Person recording a radio or podcast

Controlling Creative Fatigue for Radio Ads that Work

7 min read

Person looking down at phone which has a QR code on it

Connected TV Advertising Strategies: Using QR Codes for Stronger Results

6 min read

Distribution of Facebook Spend By Placement Over Time

Reels vs. Feed Inventory on Facebook and Instagram: A Comparison of Ad Spend

9 min read

Person typing on laptop with a web search bar across middle of screen

AI and SEO: The Impact of ChatGPT and Bing Chat

8 min read

Person looking at mobile phone

How to Optimize Radio and Digital Audio to Increase App Downloads

7 min read

Phone with mobile apps

Estimating Mobile App Ad Spend: A Comparative Analysis

9 min read

Achieving business growth with TikTok

5 Tips to Achieve Business Growth Using TikTok

4 min read

A collection of BMG360's new logomark, color palette, font, collateral, and icons

Vibrant, Versatile, Modular: BMG360’s Visual Identity Explained

8 min read

BMG360 spark logo

Direct Response Leader Barrington Media Group Rebrands to BMG360 Following Double-Digit Growth and Multiple Acquisitions

2 min read

Camera on table

4 Tactics to Maximize your D2C Holiday Advertising Results

5 min read

a person pointing the remote at the TV

The Impact of First-Party Data to Improve Connected TV Advertising Results

6 min read

mailboxes with mail sticking out

The Rise of Direct Mail Campaigns in 2023

4 min read

two people looking at a tablet in an office

Diversify and Conquer: The Horizontal Scaling Strategy for Marketers

4 min read

person working at a laptop

The Power of Asking "Why"​ in Performance Marketing

2 min read

Person holding a remote in front of a tv

How to Measure Incremental Lift to Improve Connected TV Ad Performance

3 min read

a person taking notes with coffee nearby

Are You Taking Advantage of Q5 Before Going All-In on Q1 Advertising?

3 min read

Two people laughing and smiling

A New Look at Incrementality on Facebook and Instagram: Benchmarking View-Through Conversions as a Percentage of Total Conversions

6 min read