Our approach to Programmatic and Display Advertising
Using the right combination of advanced targeting capabilities, programmatic media buying, and incremental lift testing, we can reach a more relevant audience across the websites and apps visited by your ideal buyer. Once your ads are running, we’ll track and monitor performance in real-time, and make immediate adjustments to your targeting selections to optimize ROAS.
Variable ad format
Test and optimize banners and video ads with a clear, actionable CTA, and our in-house creative team means your ads can be launched to market with speed and efficiency and consistently tested and optimized for greater effectiveness.
Precise targeting capabilities
Reach the right audience using a robust mix of targeting capabilities including geographic, demographic, behavioral, first, and third-party targeting. Layer and create lookalike audiences from lists or target audiences, and use cross-device retargeting to drive conversions.
Centralized data and custom dashboards
Custom-built dashboard provides easy, real-time view of campaign performance across media channels.
More efficient ad spend
Buying display/video programmatically allows for precise targeting using 3rd party data sets, eliminating wasted impressions, and campaigns can be optimized by targeting/blocking specific sites/apps.
Reach your audience across multiple platforms to make an impact wherever they’re viewing content – desktop websites, mobile web browsing, or mobile apps.
Clear attribution, testing, and optimization
Use pixel placement on your website to track, attribute, and optimize performance across devices. Retarget using pixel data.
Brand safety addresses the challenge of ensuring that advertisers and their brands are not placed in the context of inappropriate or controversial content. Pre-bid filtering used to exclude potentially offensive sites as well as invalid traffic according to IAB quality guidelines.
We’re here to help you grow your business.
Whether you have something specific in mind or just want to learn more about our services, we’d love to hear from you.