Garner Customer Loyalty and Drive Sales Offline and Online
Direct Mail is a powerful tool for new customer acquisition, current customer communication, winbacks, and re-activation of lapsed customers. It can drive both offline and online sales and garner customer loyalty, as brands are able to capture their customers’ attention more effectively by adding direct mail to existing campaigns on digital, TV, and audio channels.
Precise targeting capabilities
Hyper-target the best possible prospects on a 1:1 basis with an impactful, tangible mailer delivered right to their mailbox.
Clear attribution methods
Using promo codes, toll-free numbers, and QR codes, we can confirm the effectiveness of direct mail, particularly when adding it to other channels.
Performance measurement and analysis
Using test/holdout panels, we run granular matchback analyses and accurate attribution.
Maximized engagement with personalization
Be more relevant with personalization capabilities, like targeting specific audiences with tailored messaging or offering personalized product recommendations.
Creative messaging, imagery, and formats uniquely designed to resonate with each target audience.
Testing and optimization
Using matchback analysis data, we can isolate a direct mail campaign's impact on the overall return on ad spend.
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Whether you have something specific in mind or just want to learn more about our services, we’d love to hear from you.