The Annual Enrollment Period (AEP) is just around the corner: October 15 through December 7, and for carriers, brokers, and agencies, it’s the most important window of the year. BMG360’s lead gen experts know AEP inside and out. We’ve built a proven approach that drives Medicare Advantage leads at scale while keeping compliance airtight. This AEP, we’re rolling out enhancements to help our partners grow even faster.
A Model Built for Growth
Since 2020, we’ve been the largest provider of TV-generated Medicare Advantage* calls during AEP. What does that look like in action?
- $70M+ invested in Medicare Advantage media each year
- 650,000+ high-intent leads delivered annually
- 35,000+ airings of CMS-compliant ads every year
Our TV-to-Call model ensures partners only pay for qualified calls from real Medicare Advantage recipients, in licensed states, during call center hours. Combined with targeted local coverage, it’s a proven way to deliver results at scale while keeping acquisition costs under control.
Why It Works
Digital channels are powerful, but they can hit a ceiling and not all leads are created equal. Too often, providers end up with low-quality or non-compliant leads that drain time and resources.
That’s where our approach makes the difference. By pairing TV placements that inspire immediate action with real-time call routing to licensed agents, we help partners capture conversions that digital alone often can’t.
And because compliance is non-negotiable in this space, every campaign we run is built on a foundation of HIPAA, SOC 2, and CMS compliance standards. From ad creative to call routing, we make sure the process is seamless, secure, and scalable.
What’s New This AEP
This year, we’re putting extra focus on two capabilities that help our partners move faster and grow smarter:
- SmartSpot360™ – Our proprietary optimization tech that sharpens targeting and improves conversion rates.
- Fast-Track CMS Compliance – A streamlined process that gets campaigns approved and live quickly, without cutting corners.
Looking Ahead
“The Annual Enrollment Period is the most pivotal time for Medicare Advantage marketing, and our partners count on us to deliver at scale without compromise,” says our CEO, Hercu Wentzel.
“We’ve refined our processes over years so clients can move faster, stay compliant, and grow with confidence.”
We’re ready to make this AEP the strongest yet and to help carriers, brokers, and providers unlock growth they can count on.
Want to learn more about how BMG360 powers Medicare Advantage lead generation? Get in touch with us today.
*data from DR Metrix (owned by iSpot.tv)
