If your landing page is an afterthought, you're leaving money on the table. Most teams obsess over ad creative and targeting. But when it comes to where that traffic lands? Generic templates, minimal testing, and surface-level optimization.

Great ads don’t save a bad landing page. And you don’t need a bigger budget to improve performance. You need better conversion efficiency.

We’ve helped clients double their conversion rates (without touching media spend) by focusing on one key thing: the post-click experience.

Let’s break down how to do it.

Why Most Landing Pages Underperform

Landing pages often fall into the “set it and forget it” category.

Teams build one version, check the boxes (CTA, offer info, consistent messaging), and call it done. But there’s a massive gap between functional and high-performing.

And the gap is costly. Small tweaks to layout, copy, or interactivity can drive 50–100% gains in conversion over time...if you test them.

5 Landing Page Fixes That Drive Results

These aren’t hypothetical. These are strategies we’ve seen work for real brands, in real campaigns.

1. Replace Static Forms with Quizzes

Static lead forms feel like homework.

Quizzes, on the other hand, create engagement. They feel personalized, even fun. Shifting to a quiz format, especially for top-of-funnel traffic, has led to major lifts in lead volume and quality.

Why it works: Reduces friction, builds buy-in before the ask, and personalizes the experience.

2. Let People Book a Time

“Request a quote” is a dead end.

Adding an appointment scheduler eliminates the back-and-forth and moves the user one step closer to commitment. It's faster, clearer, and sends a trust signal — critical for high-consideration purchases.

Why it works: Converts passive interest into a real step forward.

3. Match Page Type to Intent

Sending every user to the same page is lazy marketing.

Examples:

• Retargeting ads → Product page (they already know you).
• Non-brand search (“best CRM for agencies”) → Educational page (they’re evaluating options).
• Social prospecting → Educational page.
• High-intent brand search → Product or feature-led page.

Why it works: Aligns messaging with where the user is in their decision process.

4. Use Heat Maps to Find Blind Spots

Analytics tell you what’s happening. Heat maps tell you why.

Click tracking, scroll depth, and session recordings help pinpoint where users hesitate, drop off, or miss key content.

Our CRO lead, Ali DeMocker, dives deep into this in her post: CRO Tactics to Boost Your Conversion Rates.

Why it works: Replaces guesswork with visual data.

5. Test Relentlessly

Testing is the only way to find out what actually works.

We’re talking headline tests, CTA positioning, form length, copy variations, imagery, trust signals — every element is fair game. (Read more on-page variables to test.)

Why it works: Continuous testing compounds over time into significant performance gains.

The Takeaway

You don’t need to increase your ad spend to drive more results.

You need to make better use of the traffic you already have.

Landing page optimization is where your campaign's ROI is won or lost. Treat it like a growth lever, not a checklist item.

We’ve helped clients boost revenue, improve lead quality, and lower CAC by rethinking their landing pages.

Want help turning your traffic into conversions?

If your landing page is leaking leads, we can help tighten it up.
Get in touch to start the conversation.