A national, multi-location home services brand came to us with 35 fragmented websites, declining traffic, no central reporting, and a pay-per-lead vendor offering zero transparency.
We replaced the chaos with a single, high-performance system designed to drive organic leads, and built for scale.
The Plan: Consolidate. Rebuild. Scale.
We started with a full audit of every property, every analytics tag, every leak in their funnel. We then mapped out a unified digital strategy designed to drive organic performance and capture high-intent leads.
From there, we rebuilt everything from the ground up:
- A total UX overhaul for clarity and speed
- Clean, scalable analytics infrastructure
- SEO-optimized, conversion-focused content
- Continuous testing to drive lift, not just traffic
The Results:
We brought them from negative growth to a lead-generating machine, all without more spend:
- +8,256 monthly organic sessions (from a clean slate)
- 1,283 first-page keyword rankings in <6 months
- 476 direct monthly leads — with zero ad budget
- → 214 phone calls
- → 262 form fills
- +42 domain authority (starting from zero)
- 5.2% sitewide conversion rate — across all traffic
The Bottom Line:
We cleared the bottlenecks, consolidated their digital footprint, and built a self-sustaining growth engine that continues to scale (no ongoing ad spend needed).
Ready to turn your fragmented digital footprint into a growth engine? Get in touch!