What is GEO, and How is it Different from SEO and AIO?
The modern results page blends classic search with AI-generated answers. Winning requires distinct but coordinated disciplines.
SEO
Goal: Get visibility and clicks from top positions in classic search results.
Levers: Crawlability, content depth, internal linking, backlinks, UX.
GEO
Goal: Get referenced and cited in ChatGPT, Perplexity, and other LLMs.
Levers: Entity integrity, source authority, structured evidence, answerability.
Where it shows up: AI Overviews, ChatGPT, Gemini, Bing Copilot, Perplexity.
AIO
Goal: Get clean, high-quality visibility in AI Overviews and AI modes, with your content parsed and presented clearly.
Levers: Schema precision, content chunking, summaries, componentized UI.
Here's What You'll Get
A clear plan to protect and grow your visibility in the AI era, showing exactly where you’re strong, where you’re losing ground, and how to capture new high-intent opportunities before competitors do.
- GEO Score (0–100)A single, weighted score showing how visible (and how vulnerable) you are across AI surfaces.
- Fix-What-Matters ReportA prioritized breakdown of the structural, semantic, and content issues limiting selection and citation—ranked by business impact.
- Customized GEO Roadmap (6–12 months)Step-by-step fixes tailored to your site’s structure, scale, and goals, with quick wins and durable builds.
- Risk Tier FrameworkSee your standing (AI-Optimized, Competitive but Leaky, At-Risk, or Invisible) and what’s required to move up.
- Opportunity MapIdentify untapped queries, content gaps, and AI placements that can drive incremental demand and assisted revenue.
- Benchmarking (Optional)Compare your citation share and appearance footprint against competitors or industry benchmarks.
