The Challenge: Shifting to an AI-First Discovery Landscape

A leading virtual mental healthcare provider understood that the search landscape was shifting. Google’s AI Overviews and emerging generative platforms like ChatGPT, Gemini, Perplexity, and Copilot were quickly changing how people find trusted information.

If the provider’s services and expertise weren’t visible in these AI-driven discovery surfaces, they risked losing ground to competitors. The goal was ambitious but necessary: seize the opportunity of AI Overviews while expanding visibility across the broader GEO ecosystem.

The Strategy: Building a GEO Framework for AI Visibility

BMG360 designed a future-focused GEO (Generative Engine Optimization) roadmap to position the provider as a cited authority across both Google and emerging AI platforms.

• Researched AI Parsing Behavior
  We analyzed how LLMs interpret, parse, and surface content, identifying the structural patterns that increase citation likelihood.
• Mapped Current Visibility Gaps
  By studying which pages were (and weren’t) appearing in AI Overviews, we prioritized content areas with the highest opportunity for expansion.
• Deployed Semantic & Schema Optimization
  We introduced structured content ecosystems, schema markup, and entity alignment to make the provider’s expertise machine-readable and citation-ready.
• Created Sustainable GEO Infrastructure
  Rather than one-off tweaks, we built a scalable framework designed to keep feeding AI engines with authoritative, trust-building signals over time.

The Results: GEO Impact Across AI and Google (12 Months)

The outcome was measurable, sustained growth across Google and generative AI platforms:

Google AI Overviews:

• 10.4K total citations, a +9.6K increase in one year.
• 598 pages now showing, up from 183.

AI Platform Citations:

• 84 citations in ChatGPT
• 59 in Gemini
• 28 in Perplexity
• 3 in Copilot

This virtual mental healthcare provider went from zero visibility in AI ecosystems to becoming a consistently cited authority across every major generative discovery surface.

Future-Proofing Discoverability with GEO

The numbers tell the story: over 10,000 AI Overview citations and a strong, sustained lift across ChatGPT, Gemini, Perplexity, and Copilot.

More importantly, the provider is no longer reliant on a single channel like Google Search. Instead, they’ve built a multi-platform foundation of trust and visibility that ensures prospective patients and families can discover their services, wherever the future of search leads.

This is what deliberate GEO preparedness looks like: future-proof discoverability, backed by measurable results.